I’m a Belgrade-based Product Designer thriving across FinTech, SaaS and B2B, creating user-centred strategies that drive growth and deliver usability.
Alfa-Bank earned approximately £43M per year just from its premium subscription segment and aimed to grow this figure to around £62M. The old subscription model could not support such ambitions.
With rapid change in money transfers, customers demanded higher security.I helped the company improve time-to-market performance and supported the go-to-market strategy.
Redesign the subscription onboarding experience to make it clear, fast, and predictable for 42M users (including 2M in 2025), and create a direct, safe upgrade path between plans at any time.
